UpChoose is a practical philosophy project that imagines and develops pathways to a more thoughtful consumption model.

Our Vision for a Sustainable Future

The UpChoose Model is Built on Three Key Pillars

Sustainable Consumption Model

  • Right Quantity

    We identify situations where we can determine a need and how to address it with a set of essentials, offering peace of mind and tackling overconsumption upfront.  i
  • Best Quality

    Our proprietary model leverages augmented intelligence to assess products across various categories (e.g. health, wellbeing, ethics, environment, business). Only products with high scoring are retained in our final selections.  i
  • Thoughtful Behavior

    Users are part of a community and can adopt circular behaviours (e.g. reselling a set of premium baby clothing to another family expecting a baby) which solves for budget constraints and grows the addressable market for sustainable solutions.  i

Our methodology

We Have Developed a Proprietary Scoring Methodology to Assess Products Across Four Key Dimensions

UpChoose Scoring Model

  • Health and wellbeing

    The softest and healthiest fabric, certified organic and free from harmful chemicals  
  • Social impact

    Ethically-sourced at fibre and manufacturing stages  
  • Environmental footprint

    Low footprint materials and processes at fabric and manufacturing stages  
  • Business model and philosophy

    Responsible and transparent business practices  
  • Scientific Research: We reviewed the most recent and authoritative scientific research on the health, social and environmental impact of textile and apparel to extract data estimates that allow us to compare the impact of various fabrics or chemical processes. We also review certification standards in details to assess the level of comfort we can derive from each. You can find our research library here.

  • Company Information: Communicated and reported by the company on their website, on their reporting documents, and we engage directly with the companies to better understand their practices and processes.

  • Public Information: Available on the products and companies online, from press articles to customer reviews and third-party databases.

We look at sustainable consumption in a holistic manner and design a model that is better for our health and our planet, without asking you to sacrifice your lifestyle or your finances.

Old (Linear) Consumption Model

  • Ownership (pay to own)
  • Planned obsolescence (short lifetime)
  • Single user
  • Selling a product
  • High waste
  • Unsustainable

New (Circular) Consumption Model

  • Usership (pay to use)
  • Lifetime value (built to last)
  • Multiple users
  • Selling a service
  • Low waste
  • Sustainable