UpChoose
  • 01

    Size

  • 02

    Season

  • 03

    Style

  • 04

    Plan

  • 05

    Condition

Welcome to UpChoose! We'll help you choose the best baby clothing for a smarter wardrobe.

Let's build a cute and sustainable baby wardrobe. We start with a short style quiz to understand your needs and preferences.

Welcome to UpChoose! We'll help you choose the best baby clothing for a smarter wardrobe.

Let's build a cute and sustainable baby wardrobe. We start with a short style quiz to understand your needs and preferences.

  • Heart

    Pick the plan that works best for you

  • Overall rating 4.9

    Rated 4.9/5 by parents across the US

  • Less than 5 minutes spent

    Design your set in less than 5 minutes

A woman laying down with her newborn baby and smiling
A mother holding her baby in her arms
img 3
A mother holding her daughter in her arms in a garden, smiling at the camera

How UpChoose works

Step 1 — Design your set

Step 1 — Pick a plan

Take the style quiz to pick your size, season, style, and add your preferences.  We offer new and preloved options.

Step 2 — Enjoy

Step 2 — Enjoy the clothes

Enjoy the softest organic baby clothes while they fit. Never worry about damages, insurance is included.

Step 3 - Swap Clothes

Step 3 - Swap your set

Swap for the next size up when you need it. Shipping is always free.

To start with, what size would you need for your first set?

To start with, what size would you need for your first set?

Pick a season


Pick a season

Pick a style


Pick a style

Color palette:
Preview styles
Color palette:

Pick a Plan

Pick a plan that works best for you. You'll be able to switch plans anytime from your profile.

Pick a Plan


Pick a plan that works best for you. You'll be able to switch plans anytime from your profile.

The Mini
12 items
Preloved

$29

$29

 / mo
New

$59

$59

 / mo

See wWhat's included?
    MOST POPULAR
    The Standard
    22 items
    Preloved

    $49

    $49

     / mo
    New

    $99

    $99

     / mo

    See wWhat's included?
      BEST VALUE
      The Full Set
      56 items
      Preloved

      $89

      $89

       / mo
      New

      $139

      $139

       / mo

      See wWhat's included?

        Do you want preloved items or only brand-new clothes in your set?


        Do you want preloved items or only brand-new clothes in your set?


        Green baloons

        Great selection!

        You're almost there. You will be able to customize your set and pick a delivery date on the next steps.

        Great selection!

        Last step: Please create your account and save your preferences. Your information will always be safe and secure.

        Last step: save your preferences

        Your information will always be safe and secure. We promise to never send anything that is not useful to your health and wellness.

        Last step: save your preferences

        Your information will always be safe and secure. We promise to never send anything that is not useful to your health and wellness.

        Full name

        Email

        Personalized for the stage you're in

        A woman laying down with her newborn baby and smiling
        A mother holding her baby in her arms
        img 3
        A mother holding her daughter in her arms in a garden, smiling at the camera
        img 5
        A mother and her baby boy smiling at the cameraa
        • Heart

          Pick the plan that works best for you

        • Overall rating 4.9

          Rated 4.9/5 by parents across the US

        • Less than 5 minutes spent

          Design your set in less than 5 minutes

        Kylie U.

        Kylie U.

        First-time mom, Missouri

        “UpChoose was a total game-changer for us as new parents. It saved us such a headache, so much time and energy, and made me feel good about what he was wearing”