UpChoose
  • 01

    Size

  • 02

    Season

  • 03

    Style

  • 04

    Plan

  • 05

    Condition

Choose the best baby clothing for a smarter wardrobe

Welcome to UpChoose! Let's help you build a cute and sustainable baby wardrobe.

Choose the best baby clothing for a smarter wardrobe

  • Heart

    Better for babies and the planet

  • Overall rating 4.9

    Adopted by parents across the US

  • Less than 5 minutes spent

    Less than 5 minutes spent

A woman laying down with her newborn baby and smiling
A mother holding her baby in her arms
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A mother holding her daughter in her arms in a garden, smiling at the camera

How UpChoose works

Step 1 — Design your set

Step 1 — Design your set

Take the style quiz to design your set and add your preferences. Your set is curated just for you!

Step 2 — Enjoy

Step 2 — Enjoy

Enjoy the softest organic baby clothes. Spend less time shopping, more time cuddling.

Step 3 - Swap Clothes

Step 3 - Swap Clothes

Exchange for the next size up as needed. Shipping is always free and you’re never charged for potential stains or damages.

To start with, what size would you need for your first set?

See our size chart for general recommendations.

To start with, what size would you need for your first set?

See our size chart for general recommendations.

In what season do you expect to use the clothing?


In what season do you expect to use the clothing?

What style do you prefer?


What style do you prefer?

Color palette:
Preview styles
Color palette:

Pick a Plan

Pick a plan that works best for you. You'll be able to switch plans anytime from your profile.

Pick a Plan

Pick a plan that works best for you. You'll be able to switch plans anytime from your profile.

Do you want preloved items or only brand-new clothes in your set?


Do you want preloved items or only brand-new clothes in your set?

Green baloons

Great selection!

You're almost there. You will be able to customize your set and pick a delivery date on the next steps.

Great selection!

Last step: Please create your account and save your preferences. Your information will always be safe and secure.

Last step: save your preferences

Your information will always be safe and secure. We promise to never send anything that is not useful to your health and wellness.

Last step: save your preferences

Your information will always be safe and secure. We promise to never send anything that is not useful to your health and wellness.

Full name

Email

Personalized for the stage you're in (optional)

  • Happy charging

    You're not charged anything today

    You get charged when we're ready to ship your first set. It's free to schedule and you can make changes anytime.

  • Truck

    When should you sign up?

    Most of our members sign up a few weeks in advance. It's one less thing to think about.

First-time mom, Colorado

Hannah G.

First-time mom, Colorado

“We loved each set and not having to think about buying clothes”