UpChoose
Plant Life

New Concept Makes Sustainable And Organic Baby Clothes Easy and Accessible to All Parents

Many parents know what it is to overspend on baby clothes and end up with way more items than needed.


This article was originally published in Chicago Now


According to a 2010 USDA report, the average middle-income family will spend roughly $12,000 on child-related expenses in their baby's first year of life. By age two, parents are up to more than $12,500 per year. As the mother of four, I’m well aware of how overwhelming and wasteful this can get.

As I’ve become more interested in health and sustainability, I’ve also learned that many of these clothes are made with hazardous chemicals. Babies are more vulnerable because of their sensitive skin and the fact that their bodies and brains are still developing. Yet, sustainable alternatives like organic clothing are hard to find and significantly more expensive. And because babies grow so fast, many clothes will only be used a few times, resulting in overspending, clutter, and waste. According to the EPA, 26 billion pounds of apparel and textiles end up in landfills each year in the US, and children clothing is a significant portion of that.

UpChoose was started to help solve this. It is a mission-driven company helping moms make mindful choices starting with baby clothing. They offer moms all the essential baby clothing in one set, all 100% organic, delivered at each phase of their baby’s growth. Moms can return the clothes when baby outgrows them, and earn credit towards the next size. Because of the return system, UpChoose can offer both new and preloved sets, and charge each customer less.

An UpChoose capsule wardrobe for newborn size

All the baby essentials in one easy set

There are four deliberate reasons why UpChoose makes sense for families:

  1. No more guesswork. You receive all the essentials in one place and save time to focus on what matters most.

  2. Amazing quality. You are able to choose your style and receive adorable clothes that respect your baby’s skin, made from 100% certified organic fabrics.

  3. It saves money. Of the $12,000 spent per year, how much is spent on clothing? With Upchoose, you pay less for organic clothing and earn credit when you return them.

  4. Reduce clutter and waste. UpChoose is pioneering a new model of preloved clothing which helps to protect the planet.

One last bonus is by doing the above, you feel good.