Frequently Asked Questions

Our mission is to make it easier and more accessible for all moms to make mindful choices, starting with baby clothing. We help you spend your money in a way that works better for your health and our planet.
Our consumption model is broken: we’re over-using natural resources, exposing our children to toxic chemicals in everyday products, and creating too much waste. Babies are more vulnerable to toxic chemicals often found in non-organic clothing because of their sensitive skin and the fact that their bodies and brains are still developing. Yet, sustainable alternatives like organic clothing are hard to find and significantly more expensive. And because babies grow so fast, many clothes will only be used a few times, resulting in overspending, clutter, and waste. UpChoose was started to help solve that.
There are four critical differences between children and adults that account for children’s vulnerability to toxic chemicals: (i) Children experience greater exposure than adults based on their body size (ii) Children’s behaviors exacerbate their intake of toxic chemicals (iii) Children’s metabolic pathways are immature and (iv) Children’s developmental processes are easily disrupted.
Organic cotton is grown naturally and sustainably, without herbicides, pesticides or any other harmful chemicals. Choosing organic means limiting your baby's exposure to harmful chemicals found in non-organic clothing.
Yes, all the clothes inside the UpChoose set are 100% made of organic cotton and certified by the Global Organic Textile Standard (GOTS), the world’s leading processing standard for textiles made from organic fibers.
No toxic chemicals are used in the growing of organic cotton. Its production sustains the health of soils, has less impact on the air, and uses 71% less water and 62% less energy. Conventional cotton uses about 16% of the world’s insecticides and 7% of pesticides.
It's very simple. First, pick the set you prefer based on your style and the size of your baby. Then, we will deliver it right to your door. And when your baby is ready to go to the next size, you can return to us the clothes and earn credit to reduce the price of the next size!
We did extensive research and testing with hundreds of experienced parents to select the essentials that you really need in the right amount. Each set includes a selection of organic baby clothing essentials curated from our partner brands, which you receive in our UpChoose smart storage bag that we carefully designed to keep everything in order and make your life easier. The full set includes clothes (10 bodysuits, 10 onepieces, 2 pants) as well as other items directly in contact with baby skin (2 hats, 5 bibs, 10 burp cloths, 10 wash cloths, 2 bath towels, 2 swaddle blankets and 2 bedtime toys). We also offer a clothes-only set that includes a smaller selection of clothes (8 bodysuits, 8 onepieces, 2 pants, 1 hat, and 2 bedtime toys.)
We curate clothes from the most sustainable brands based on an in-depth assessment. Brands currently included in the set are: Under The Nile, Finn and Emma, Kate Quinn, Colored Organics, and Jazzy Organics.
At the moment we don't have this option on the website, but send us an email at and someone from our support team will be able to help build the best set for you.
You can pick the style you prefer. We currently offer a Classic and a Playful style, and the pictures we provide for each set give a good indication of the clothes you are likely to receive. You can either leave it to us and receive a delightful surprise, or choose to see what we selected in your set before we ship. We'll send you an email to give you the option, and If there’s something you’d rather not receive, we can swap it out for something else for you.
It depends on the set you choose and the payment option you select. Our clothes-only set is priced at $349 (versus a retail value of $578), and the full set is priced at $525 (versus a retail value of $915). You save at least 40% compared to retail price, and that’s before taking into account the credit you earn when you return the clothes.
No problem, we have a monthly payment option so you can spread the cost over multiple months. Our plans start at about $20 per month depending on the option you pick.
Our model is designed around extending the lifecycle of clothes to reduce waste and make high-quality, organic clothing accessible to all. Because of the return system, we can offer both new and preloved sets, and charge each customer less. When you're purchasing a set with us, you're not just buying clothes, you're pioneering a new and sustainable model of consumption.
Yes you can create a registry (click on Gift Registry at the top of the home page). Your friends and family will be able to contribute or gift you a set or even multiple sets if you want to cover a longer period.
It depends on your baby's growth. We offer sets by size and when your baby is ready to go to the next size you can order a new set. There is no subscription required. You will be able to order a new if and when you want.
You have the option to either order a full new set, or only the clothes that are needed in the next size. We will walk you through the process and make sure we get you the option that works best for you.
Once you sign up, we will send you an email and notifications to organize returns. You will be able to use a prepaid shipping label and a dedicated bag included in the set. Our customer team will be available to assist at any time (
When you return clothes to us, we create and sell preloved sets. As we sell items multiple times we can charge everyone less and make organic quality available to more families and babies. So when you return, you don't just avoid clutter and get credit to your account. You also make the whole model work: thanks to you, other families get easier access to the healthy alternative.
We understand some items might get damaged or stained. Our assessment is based on the number of items you return and their quality, and you will earn credit for each item your return.