UpChoose
baby

The #1 organic baby clothing subscription

Rent sets of organic baby clothes for up to 80% less

11 months

Essential bundles from newborn to 5T

All the essentials, curated from premium brands to grow with your child

Fund it with gifts

Get months of sustainable baby clothing as gifts

The best organic fabrics for baby's skin

Safe, certified organic cotton brands at a fraction of the price

Ready to beat baby clothing waste?

Join thousands of parents choosing a smarter, sustainable way.

Skip Stress. Reduce Waste.

Skip Stress. Reduce Waste.

We curate the cutest and softest baby clothes from premium organic cotton brands and deliver them straight to your door at every stage. When your baby grows, swap the clothes for the next size up.


You'll save money and the stress of constantly having to shop for new clothes. You'll also reduce clutter, waste, and never worry about what to do with outgrown items.

We curate the cutest and softest baby clothes from premium organic cotton brands and deliver them straight to your door at every stage. When your baby grows, swap the clothes for the next size up.


You'll save money and the stress of constantly having to shop for new clothes. You'll also reduce clutter, waste, and never worry about what to do with outgrown items.

Certified organic cotton brands

Rated 4.95/5 by parents

Free insurance against damages

Pause or cancel anytime

UpChoose membership lets you enjoy baby clothing, without all the stress and waste


How It Works

For a monthly fee, receive a set of high-quality organic clothes in the size you need and use it as long as the clothes fit. Swap for the next size up when needed.

Step 1 — Take the Quiz

Take the style quiz to pick your size, season, style, and add your preferences. We offer new and preloved options.

Step 2 — Enjoy the Clothes

Enjoy the softest organic baby clothes. Never worry about damages, insurance is included.

Step 3 — Swap Your Set

When you're ready to size up, we send the next set and you return the previous one in the provided mailer. Shipping is always free.

What Our Members Say

Hear what parents are saying all over the Internet about UpChoose

Save up to 80% on Premium Organic Cotton Brands

Save up to 80% on Premium Organic Cotton Brands

Certified organic cotton is the best fabric for sensitive baby skin, but it's often expensive and many parents cannot afford it. With UpChoose, you can use new or gently-used organic cotton brands for less than it costs to buy one new outfit.

Certified organic cotton is the best fabric for sensitive baby skin, but it's often expensive and many parents cannot afford it. With UpChoose, you can use new or gently-used organic cotton brands for less than it costs to buy one new outfit.

Buy outside UpChoose or...

Buy outside UpChoose or...

...Rent with UpChoose

...Rent with UpChoose

Spend $68 to buy 2 items or...

...$49/mo to rent 23 items

$68

$68

VS

VS

The Future Starts With Them

Try UpChoose With Confidence

Try UpChoose With Confidence

We use natural, fragrance-free cleaning products from companies like Biokleen for in-house washing in between cycles. We also try to ensure our members do the same, as much as possible. If you have any issues with the condition of the clothes you receive, text Concierge and we should be able to address it quickly and replace your bundle if needed.

We use natural, fragrance-free cleaning products from companies like Biokleen for in-house washing in between cycles. We also try to ensure our members do the same, as much as possible. If you have any issues with the condition of the clothes you receive, text Concierge and we should be able to address it quickly and replace your bundle if needed.

We never charge you for stains and damages — insurance is already included in your monthly fee.

We never charge you for stains and damages — insurance is already included in your monthly fee.

If you're not happy with your order, reach out to us at hello@upchoose.com or text our Concierge team at (415) 650-4553. We can help with returns or exchanges, whatever works for you.

If you're not happy with your order, reach out to us at hello@upchoose.com or text our Concierge team at (415) 650-4553. We can help with returns or exchanges, whatever works for you.

You can pause or cancel a subscription anytime directly from your Timeline. We'll email you a return label to ship your set back.

You can pause or cancel a subscription anytime directly from your Timeline. We'll email you a return label to ship your set back.

Never worry about storing used clothes after your child grows out of them

Never worry about storing used clothes after your child grows out of them

Use the items for as long as your little one needs, then simply send them back for another child to use! You always receive the next size first, with a reusable mailer and return label to send back the previous size. Our circular model ensures that each piece is cherished by multiple families, reducing waste and promoting a more sustainable way of caring for your baby.

Use the items for as long as your little one needs, then simply send them back for another child to use! You always receive the next size first, with a reusable mailer and return label to send back the previous size. Our circular model ensures that each piece is cherished by multiple families, reducing waste and promoting a more sustainable way of caring for your baby.

The Best Fabrics for Your Baby's Skin

The Best Fabrics for Your Baby's Skin

We handpick the finest certified organic clothing from trusted brands, free from harmful chemicals, ensuring your baby wears only the softest, safest, and most adorable outfits.

The Best Fabrics for Your Baby's Skin

The Best Fabrics for Your Baby's Skin

We handpick the finest certified organic clothing from trusted brands, free from harmful chemicals, ensuring your baby wears only the softest, safest, and most adorable outfits.

In The Blog

Clothing Bundles That Grow With Kids From Newborns to Infants to Toddlers

Looking for a gift that shows how much you care?

Looking for a gift that shows how much you care?

Gift UpChoose and help your loved ones simplify their lives and make the sustainable choice when it matters most.

Gift UpChoose and help your loved ones simplify their lives and make the sustainable choice when it matters most.

Choose a set or customize it

Our essentials bundles cover most of your clothing needs as your baby grows. You can also customize them to meet your needs.

Our essentials bundles cover most of your clothing needs as your baby grows. You can also customize them to meet your needs.

The Mini—12 items

From $29/m ($250 retail value)

The Standard—22 items

From $49/m ($450 value)

The Full Set—56 items

From $89/m ($1,000 value)

The Mini—12 items

From $29/m ($250 retail value)

The Standard—22 items

From $49/m ($450 value)

The Full Set—56 items

From $89/m ($1,000 value)

Curated from premium, organic cotton brands

BETTER FOR BABIES. BETTER FOR THE PLANET.

Why Organic Cotton

Not your typical baby clothes subscription box

THE CIRCULAR FUTURE OF FASHION

Choose a new or preloved plan

We did all the research so you don't have to

We did all the research so you don't have to

Sign up for UpChoose emails to receive tips and information on sustainable baby clothing, and exciting product updates

Sign up for UpChoose emails to receive tips and information on sustainable baby clothing, and exciting product updates