UpChoose

All the baby clothing essentials in one easy bundle

Curated from premium organic cotton brands. Swap your bundle for the next size up as your baby grows.

Rated 4.9/5 by parents on Thingtesting ⭐⭐⭐⭐⭐

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UpChoose smart storage bag

All the baby clothing essentials in one easy bundle

Curated from premium organic cotton brands. Swap your bundle as your baby grows.

Rated 4.9/5 by parents on Thingtesting ⭐⭐⭐⭐⭐

Choose a set or customize it

Our essentials bundles cover most of your clothing needs as your baby grows. You can also customize them to meet your needs. Monthly plans start at $29 per month.

Our essentials bundles cover most of your clothing needs as your baby grows. You can also customize them to meet your needs. Monthly plans start at $29 per month.

The Mini—12 items

From $29/m ($250 retail value)

The Standard—22 items

From $49/m ($450 retail)

The Full Set—55 items

From $89/m ($1,000 retail)

The Mini—12 items

From $29/m ($250 retail value)

The Standard—22 items

From $49/m ($450 retail)

The Full Set—55 items

From $89/m ($1,000 retail)

The Standard Set

Recent favorites included in UpChoose sets

How it works

For a monthly fee, receive a set of high-quality organic clothes in your baby's size and use it as long as it fits. Swap for the next size up when needed.

1. Schedule a subscription

Complete a style quiz to design your set by size, season, and style. Choose between new and preloved options. Set a delivery date to receive your first set when you need it.

2. Enjoy the clothes

Enjoy the softest organic clothes as long as they fit your baby. If they get stained or damaged, don't worry — it's already covered in your plan.

3. Swap your set

When your baby outgrows a set, UpChoose sends the next size. You always receive the next set first and return the previous set in the provided mailer. Shipping is always free.